PRIMARY FUNCTION: The principal function of an employee in this class is to provide the district with comprehensive communications and marketing support for both internal and external audiences. This position plans, organizes, coordinates, and oversees communications and marketing campaigns for the district. This position provides counsel to the superintendent, Board of Education, and department heads. This position serves as the primary spokesperson for the district. This position develops and maintains relationships with local organizations to project a positive image of the district. This position also oversees brand identity and consistency for the district and all schools. This position attends leadership team meetings to provide advice and counsel and to develop strategic planning for the district. The Board of Education designates this position as Management. DESIRABLE QUALIFICATIONS: KNOWLEDGE OF: School law and applicable sections of the State Education Code and other applicable laws Board and District policies, procedures, and regulations. Interpersonal skills using tact, patience, and courtesy. Current principles, techniques and objectives of public information, communication and public relations programs. School district governance and the role of communication in support of the Board of Education and board priorities. Media tactics, including interview techniques and preparation. Professional applications of research and writing skills. Oral and written communication skills. Public speaking techniques.

EDUCATION AND EXPERIENCE: MINIMUM QUALIFICATIONS: This position requires a bachelor’s degree in English, communications, marketing, journalism, public relations, or a closely related field. Five (5) to seven (7) years of experience in communications, marketing, media relations, or a closely related field. Experience in a public education system or similar public sector environment is preferable. PREFERRED QUALIFICATIONS: Master’s degree in public relations, journalism, and mass communications or a closely related field. Accreditation in organizations, such as but not limited to the Public Relations Society of America (PRSA). Any equivalent combination of education, training, and experience, which provides the requisite. knowledge, skills, and abilities for this job, may be substituted for evaluation at the discretion of district management.

LICENSE AND OTHER REQUIREMENTS: Valid California driver's license. The following MUST be attached to application on or before the deadline: