Essential Duties and Responsibilities: Duties include but are not limited to: • Communications o Develops, implements, and manages a comprehensive annual communications/marketing plan and calendar; o Works in collaboration to the CEO/President to develop, edit and manage editorial content for Fortune School News; o Develop, edit and manage editorial content for websites, social media and special publications; o Provide strategic counsel to senior management, principals and board of directors on communications and marketing strategies; and, o Develops and monitors the department’s budget. • Marketing Outreach o Develop and execute marketing strategies to promote awareness of FSE’s mission and educational programs; o Represents FSE in the community, at public events and at school sites; o Works closely with the CEO/President and Chief of Staff on all activities and events necessary to maintain a positive image; o Collaborates with internal customers to assess program marketing needs, target audiences, messaging and positioning; and, o Reviews every publication, advertisement, and photo to ensure brand compatibility and standards conformity. • Student Recruitment o Work closely with the admissions team to devise strategies to promote recruitment, retention programs, and achievements; o Ensures integrated work and communication between all education programs, admissions, recruiting, principals, school secretaries, and parent liaisons; o Meet and/or exceeds budgeted recruitment targets; o Create innovative programs, events and campaigns to generate awareness, build waitlist, and drive campus recruiting efforts resulting in prospective student conversion; and, o Provide leadership, inspiration and coaching to a smart, ambitious recruiting team; hire, lead, manage, develop, and mentor team members. • Civic Engagement o Coordinate the event planning and execution of FSE’s Annual Advocacy Day. o Works in collaboratively with the California Charter Schools Association (CCSA) to promote Charter Nation initiatives. o Supports the CEO/President’s advocacy work with CCSA, community-based organizations, and other entities. Supervises • Recruiting Specialist, Admissions Counselor, and Web Content & Social Media Specialist (3) o Staff community events, generate and follow-up on recruitment leads, manage student recruitment campaigns, convert all incomplete applications to complete, conduct presentations for head starts and preschools, and other duties necessary to meet recruitment targets, including door-to-door canvassing, home visits, and phone banking. o Update and maintain social media, website updates, events calendars, assist at community events as necessary, helps to develop content for publications, and assists with coordinating communication/marketing calendar. • Communications & Marketing w/Contracted Service Providers o The Director of Marketing & Communications will manage the contract and relationship with contracted service providers. The contracted services providers for graphic design, crisis communications, print production, website management and publishers. • Seasonal Recruiters – Seasonal Staff (3 - 5) o Assist with the annual summer/fall recruitment push beginning the Thursday after the last day of school and ending on the Fall Census Date in October of the same year. Marketing & Communications Internal Partners • Principals, School Secretaries, Parent Liaisons o Conduct enrollment meetings; o Disseminate enrollment information; o Collect enrollment leads; and, o Collect application packets and supporting documents. • Admissions & Enrollment Team o Process enrollment documents; o Update enrollment spreadsheets; o Maintain enrollment targets; o Maintain student persistence rate at 80 percent or higher; o Co-Train on enrollment & recruitment updates; and, o Communicate enrollment status to parents. Marketing & Communications Internal Customers Marketing & Communications provides: • Higher Education Teacher Coordinator & Recruiter o Mass marketing materials (flyers, advertisements, etc.); o Engages in recruitment planning and development; o Social media and website updates; and, o Publications and alumni newsletters. • School Sites o Social media and website updates; o Mass marketing materials related to student recruitment, retention & enrollment; and, o Service learning and civic engagement projects. • Human Resources o Mass marketing materials related to vacancies (flyers, advertisements, etc.); o Social media and website updates; and, o Publications. Education and Experience: • Bachelor’s degree or higher Working Conditions: Physical Abilities • Hearing and speaking to conduct group training, exchange information in person electronically and over the telephone • Ability to read printed material and computer screens. Ability to understand speech at normal levels • Dexterity of hands and fingers to operate a computer keyboard and other office equipment • Kneeling, bending at the waist, and reaching overhead above the shoulders and horizontally to retrieve and store files and supplies. • Ability to climb stairs, bend, reach, walk, sit and stand for extended periods of time. Ability to lift and carry 10 pounds. • Accommodations will be made to enable individuals with disabilities to perform the essential job functions.